Here are some rules that can help you create the makeup look you want. Less is best.
Foundation should match the skin exactly so there are no lines of demarcation.
Concealer should be only a shade or two lighter than the foundation.
The powder should match the foundation exactly or go on translucent so as not to affect the color of the foundation.
Eye shadow colors should be neutral or pale shades ranging from pale beige to pink to tan, brown, dark brown, and plums.
Eye shadow color (when used as a brow tint), should match the exact shade of the existing brow hair.
Eyeliner on the upper lid should be a darker color than the line along the lower lid (which should be a softer shade of beige or brown).
Blush can be almost any color as long as it coordinates with the lipstick color, but it must be blended on softly, without any noticeable edges.
Lipstick guidelines are more versatile, from neutral to bold, with the only suggestion being that smaller lips should wear brighter shades than larger lips.
To create a tanned appearance, use golden brown and chestnut shades for your blush, eye shadows, contour, and lipstick, but do not, under any circumstances, apply a foundation or bronzer all over the face if it leaves a line of demarcation at the jaw or hairline.
If you are wearing wardrobe colors like red or pink you can match your lipstick with that color. However, try not to clash color tone. For example, if the outfit you are wearing is peach or coral, your blush and lipstick should have that same underlying color or be a neutral tone.
Color Mistakes to Avoid
Don't wear white or very pale lipstick. This can make you look like a ghost.
Don't wear blue or green makeup!
Don't wear navy blue eye shadow. Stick with neutrals, pinks, and plums, or black, which look smoky. Navy tends to look "dirty."
Don't wear dark brown or black lipstick. (On Dracula it's great; on women, it looks like death.)
Don't wear really shiny eye shadows.
Don't wear rainbow-style eye shadow designs. Always blend the edges of color.
Don't wear eye shadow applied as a smudge of black around the eye unless your objective is to look like you are in a punk rock band.
Don't wear clashing blush and lipstick; they should be in the same color family.
Source from Paula Begoun